With the help of two grants from the National Science Foundation, AIM has begun developing a new way to organize mathematical data. The *L-functions and Modular Forms Database* organizes mathematics like a social network: mathematical objects have a "homepage" and "friends." What is on your haome page? Probably your name, basic information about you, possibly your picture, and information about your friends and what you like to do. What should be on the home page of the Riemann zeta function? Basic information like its name, and formulas such as its Dirichlet series and Euler product. And a picture of course, which in this case is a graph of the function along the critical line. What does the Riemann zeta function like to do? It has a functional equation, and (according to the Riemann Hypothesis) it likes to have zeros on the critical line. That information, and more, appears on its home page. Who are the friends of the Riemann zeta function? The rational number field is a friend because its Dedekind zeta function is the Riemann zeta function. Other mathematical objects have a more intricate social network. An elliptic curve has its Hasse-Weil L-function as a friend. And, as proven by Wiles et al., there is a holomorphic modular form with the same L-function, so that modular form is a friend. The symmetric powers of the L-function are also friends, as is the isogeny class of the elliptic curve. All of those friends have their own home page. This project is still in its early stages. Currently there also are home pages, in various stages of development, for local and global number fields, Siegel, Hilbert, and Maass forms, Dirichlet characters, Galois groups, and Artin L-functions. You can visit the site at LMFDB.org